Introduction

THE MATTER

The music video as a creative genre and his increasable position in the audiovisual field has a singular role in the contemporary culture.

It’s a form of expression that gives another dimension to music. Promotes it and expands his spectrum. And also reinforces our fascination with music and everything that surrounds it.

It connects us to the music product with a strong sense of memorisation, but most of all we get it with a special pleasure.

His forms and methods have art and skill. They are born from a strong elaboration and they have the ability to create new trends.

It makes us wonder who creates them.